Email Inspiration from TurboTax

This email nails clarity and focus, which is crucial for a subject as daunting as taxes. The personalized touch with a pre-filled form makes it feel seamless and approachable. We love how the CTA is clear and actionable, guiding users step by step. The cheerful color palette adds a surprising bit of warmth.

Disclaimer: TurboTax own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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May 16, 2025
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