Email Inspiration from Bésame Cosmetics Inc

Vintage illustration style gives this product hero email an immediate visual signature — the whole layout reads like a page from a 1940s beauty counter rather than a standard DTC email. Color choices are deliberate and brand-anchored, avoiding the cool-girl neutrals common in the category. The social proof framing creates curiosity without resorting to countdown timers or percentage-off hooks.

Disclaimer: Bésame Cosmetics Inc own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends every two weeks. Scout’s honour.

Similar Email Inspiration

Figma to ESP with 1 click

Loved by designers & marketers

No Thumbnail Set
No Thumbnail Set
No Thumbnail Set