Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Bobbi Brown Cosmetics
Full-bleed portrait does the talking — soft eye shimmer, glossy lip, sun-warmed skin — with a two-word nav cue (From day to night → Get the look) directing the click. Letting the photo run nearly edge-to-edge with the wordmark up top feels closer to a magazine cover than a beauty email. A clean template for tutorial-style sends that don’t need an explainer block.
