Disclaimer: Supply own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Supply
Opening on a one-star review is a bold gamble that pays off, framing a single-blade razor as a tool that rewards patience rather than promising instant gratification. The near-black palette and a tight macro shot of the razor changing hands turn an everyday grooming object into something sculptural. Pulling authentic reviews, including the unflattering ones, builds more trust than any polished claim could.
