Email Inspiration from OVERTONE

Built like a mini landing page, the launch walks from ‘The Problem’ to ‘The Solution’ to a numbered list of ten benefits before asking for the click. That structure does the persuading a single hero shot cannot, which suits a multi-claim product like a 10-in-1 leave-in. When a new SKU needs explaining, give it room to argue its case rather than forcing it into a banner.

Disclaimer: OVERTONE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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