Email Inspiration from Bobbi Brown Cosmetics

The close-cropped portrait leads, with skin and a serif ‘A Fresh Take’ setting the tone before any product appears. Generous white space and a single ‘Get the look’ link keep the focus on the face rather than the catalog. It is a confident editorial-beauty open that trusts imagery over urgency.

Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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