Disclaimer: VIOLET GREY own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from VIOLET GREY
Framing a supplement launch as an editorial dispatch, the layout leads with a hero shelf shot before handing the story to a long-form product argument. Serif headlines and a centered column give the whole thing the cadence of a magazine review rather than a sell. Pull quotes from named aestheticians do the persuading, and the product lineup only appears once you are already convinced. Worth stealing: let credibility build before the shop button ever shows up.
