Email Inspiration from Philosophy

The iridescent pink-and-peach gradient is what pulls us in, giving the serum a soft, almost holographic glow. We like the lowercase miracles happen headline for its understated confidence, and the in 2 / 4 / 8 weeks results ladder is a clean, scannable way to make the claims land. The close-up application photography keeps it feeling real and tactile. A pretty, well-structured product story.

Disclaimer: Philosophy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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*the Email Love newsletter sends every two weeks. Scout’s honour.

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