Email Inspiration from Saltair

We are into the pearlescent hero here. Shooting the bottles clustered on a blush gradient with real reflection under them makes the shimmer legible before you read a word, and the high-contrast serif sitting above it keeps the top of the email calm. The four-up fragrance grid below is the best part, with each shade given its own pastel panel so the range reads as a palette rather than a list.

Disclaimer: Saltair own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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