Disclaimer: Animoto own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas and onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Animoto
Animoto’s welcome email uses bold typography, clean illustrations, and numbered steps to guide new users through video creation. We love the rich contrast between deep purple and bright yellow, plus how the CTAs are clearly styled and well spaced. It’s HTML text all the way, making it accessible and crisp on any screen.
