Disclaimer: Alpyn Beauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Alpyn Beauty
Alpyn Beauty takes a visual-first approach to this brand story email, stacking content that communicates their nature-rooted mission and sustainability credentials. An animated GIF adds movement to the sustainability messaging, while the two-column product grid breaks up the scroll nicely. Trust badges for Leaping Bunny certification and payment options reinforce credibility, creating a cohesive narrative around their Jackson Hole roots.
