Disclaimer: BBC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from BBC
This is incredible work from the BBC! The archaeological dig concept with interactive bone discovery is genuinely innovative—we rarely see emails that transform the inbox into an actual playground like this. The layered scrolling experience perfectly mirrors the excavation theme, and those quiz interactions create real engagement without having to click through to a landing page.
