Disclaimer: Manchester United own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to sports teams and interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Manchester United
Manchester United cleverly leverages Seen.io’s dynamic video technology to create a personalized jersey reveal email that feel genuinely special. The “King” personalization in both the hero image and linked video transforms a standard product announcement into a customized Old Trafford experience. Smart integration of the video thumbnail as the main email image drives curiosity and clicks.
