Disclaimer: BBC own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from BBC
BBC takes interactive email to the next level with this Doctor Who campaign featuring CSS-powered land-versus-sea character reveals. A toggle switch lets recipients choose their allegiance, dynamically swapping backgrounds, character sets, and color schemes between two opposing factions. Click-to-reveal character cards add another engagement layer, while Movable Ink powers real-time poll tracking. The dark, cinematic design uses custom web fonts and careful attention to fallback states for non-supporting clients.
