Email Inspiration from Dropbox

Dropbox keeps it simple and effective with this onboarding email. The clean layout and concise instructions help guide the reader step by step, making it feel effortless to get started. The prominent CTA and video tutorial add an extra touch of accessibility, ensuring both beginners and regular users feel supported.

Disclaimer: Dropbox own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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