Email Inspiration from Aesop

Cinematic restraint defines this product introduction — a single dark hero image fills the viewport, with the Aesop wordmark quietly anchored in the corner. The email trusts the photography to carry the narrative, using minimal text and deliberate pacing to build anticipation for the new hand serum. This is editorial email design at its most confident: fewer elements, more impact.

Disclaimer: Aesop own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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