Disclaimer: Bobbi Brown Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Bobbi Brown Cosmetics
Loyalty mechanics rarely get to play lead, but tucking “with benefits” at the end turns a routine refresh email into a soft pitch for the rewards program without yelling about it. The structure here—product-first, perks-second—keeps the email feeling editorial rather than transactional. A cleaner way to remind members they’re getting something extra.
