Disclaimer: Crown Affair own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Crown Affair
Stacking three press pull-quotes — Harper’s Bazaar, Fashionista, Town and Country — builds credibility faster than any branded claim could, and each gets its own full-width editorial image instead of a logo bar. Masthead-style typography lets the publications do the talking while the product stays the constant. Social proof lands hardest when you let the source’s own design language frame the praise.
