Email Inspiration from Crown Affair

Staggered white type spelling out ‘the colors of summer’ drifts across a rust-toned hero, framing the translucent hair clips like objects in a gallery. We like how each product section runs annotated callouts down one side, treating a scrunchie and a claw clip with the seriousness of a lookbook, and the warm amber tones that tie everything back to the seasonal theme without a sale banner in sight.

Disclaimer: Crown Affair own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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