Email Inspiration from discovery +

Discovery+ nails the balance between bold visuals and clear messaging in this email. The deep blue background gives it a cinematic feel, while the strong typography ensures the key message stands out. The must-watch show grid adds an engaging touch, and the CTA is well-placed, making it easy for users to take action.

Disclaimer: discovery + own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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