Email Inspiration from Function Health

This email makes a bold statement right from the subject line, leveraging high-value contrast ($499 vs. $15K) to hook attention. The clean, structured layout balances eye-catching imagery with crisp typography, ensuring key benefits stand out. We love the strategic use of testimonials—they add a layer of trust and urgency that complements the compelling offer.

From:

Function Health on February 26, 2025

Subject: 100+ lab tests for $̶1̶5̶,̶0̶0̶0̶ $499.

To: Andy King <[email protected]>

Features:

Disclaimer: Function Health own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.