Email Inspiration from Hourglass Cosmetics

Editorial group photography sets a nocturnal mood before a single product appears, so the range reads as a lifestyle rather than a shelf. Below the hero, a two-up grid pairs each item (a hydrating tint, a liquid highlighter) with one benefit line, keeping the science skimmable. Opening on story and resolving into a clean spec grid is a reliable structure for prestige beauty.

Disclaimer: Hourglass Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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