Email Inspiration from Hourglass Cosmetics

Warm sand tones and close-cropped product photography give this limited-edition collection launch the visual warmth of a fashion editorial rather than a beauty catalog. The alternating two-column grid lets each brush read as a distinct object while building a coherent collection story — a layout that scales naturally for any multi-SKU launch. The photography justifies the “most coveted” positioning without qualification.

Disclaimer: Hourglass Cosmetics own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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