Email Inspiration from Jack Black

The dark, high-contrast design system Jack Black deploys here does most of the selling before the offer registers. Sun care products are positioned through a masculine lifestyle frame — effortless, utility-forward — rather than a beauty counter aesthetic. Gift-with-purchase emails benefit from this approach: lead with brand identity, and the promotional mechanic feels like a bonus rather than the reason for the email.

Disclaimer: Jack Black own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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