Email Inspiration from Jupiter

Jupiter’s “Dry January” email hooks readers with a clever seasonal twist on hydration. The playful copy pairs well with their scalp care messaging, turning a wellness trend into a compelling product pitch. We appreciate the witty “Hangovers = Out. Hydration = In.” headline and how it connects winter scalp issues to their moisture solutions. The grid-style footer navigation and charitable mission callout add nice finishing touches.

Disclaimer: Jupiter own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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