Email Inspiration from K18Hair

Science and play share one frame: patented-technology bullets sit beside a puffy, hand-drawn AirWash logotype over a saturated violet field. A before-and-after strip plus three plain-language benefits answer the buyer’s real objection to dry shampoo, the white cast and starchy buildup. Proof of efficacy paired with a distinct type treatment is how a technical product still manages to feel fun.

Disclaimer: K18Hair own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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