Email Inspiration from K18Hair

Rounded color-blocked nav pills—purple ‘sets’, pink ‘bestsellers’, coral ‘rewards’—turn the masthead itself into a launchpad before the announcement begins. The K18 wordmark sits over iridescent capsule packaging on a chromatic gradient, leaning into the ‘purple shampoo’ story visually rather than literally. Treating navigation as design furniture, not utility, gives the email a young, app-like rhythm.