Email Inspiration from KraveBeauty

Two products get framed as a system rather than two separate items, with copy that spells out exactly how the SPF and the barrier serum work together. The gradient backdrop shifts from warm pink to cool mint, echoing the sun-and-relief pairing without stating it outright. Bundling complementary products into a named routine is a smart way to lift order value while sounding genuinely helpful.

Disclaimer: KraveBeauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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