Email Inspiration from LolaVie

An award becomes the whole hook, and the styling earns it: the spray sits on a polished tray draped in silk, shot warm and quiet to signal salon grade. A long editor testimonial does the persuading, trading hype adjectives for a specific claim, ten minutes off dry time and protection to 450 degrees. Concrete numbers inside a review read as more credible than any marketing headline.

Disclaimer: LolaVie own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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