Email Inspiration from Moroccanoil

Product photography on a warm textured backdrop pairs the hair mist with its body counterpart so the cross-sell reads as a ritual rather than an add-on. The “Better Together” framing does quiet work, turning two products into one scent story a shopper wants to complete. Layering the same fragrance across formats is a smart way to lift order value without leaning on a markdown. The takeaway: sell the combination, not the individual item.

Disclaimer: Moroccanoil own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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