Email Inspiration from NuFACE

Real-customer photos stacked at the top promise results before the device is even shown, putting proof ahead of pitch. The ‘real customers, real results’ band leans entirely on user faces and a single quote, which reads more trustworthy than studio retouching. A dark callout gives the testimonial weight and separates it cleanly from the routine steps. Tactic worth stealing: lead a beauty-tech email with outcomes, not features.

Disclaimer: NuFACE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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