Email Inspiration from Ogee

Headline-led layouts pull weight when the body copy is willing to be specific—”instantly” promises something the product copy then has to back up. Clean grid pacing keeps focus on the product itself rather than promotional noise. Worth borrowing: subject lines that promise a specific outcome set a frame the entire email then has to deliver on.

Disclaimer: Ogee own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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