Email Inspiration from OUI the People

Saturated red-orange lighting and a contemplative model portrait with a vase of ranunculus push the email closer to a fashion editorial than a beauty drop. The ‘WHAT THE PEOPLE ARE SAYING’ headline frames the body as a curated review pull, not a product pitch. A reminder that social proof can be styled like art.

Disclaimer: OUI the People own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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