Email Inspiration from OVERTONE

Neon-green and hot-pink color blocking makes a routine mystery-box refresh feel like an event. Rather than bury the options in a paragraph, three choices are stacked as tappable pills — color-inspired, hair-care-focused, surprise — so a reader self-selects in seconds. The condensed display type and high-contrast palette mirror the brand’s vivid product. A useful move: turn a list of choices into chunky, scannable buttons.

Disclaimer: OVERTONE own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends twice a month. Unsubscribe instantly. Pinky promise.

Similar Email Inspiration

Figma to ESP with 1 click

Loved by designers & marketers

No Thumbnail Set
No Thumbnail Set
No Thumbnail Set