Email Inspiration from Peach & Lily

Pastel gradients and soft product photography create a spring palette that feels fresh without leaning into cliche seasonal tropes. Peach and Lily sequences the email like a skincare routine — cleanser to serum to moisturizer — which doubles as both editorial content and a natural upsell flow. The typographic hierarchy is clean enough that even at a quick scroll, each product moment registers.

Disclaimer: Peach & Lily own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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