Email Inspiration from Philosophy

Five stars and a real customer quote sit above the fold, putting social proof to work before the product description even begins. A gold-to-blush gradient carries the eye down toward creamy texture shots that make the balm’s payoff tangible. Lowercase headlines keep the tone intimate and unmistakably on-brand. A clean lesson in letting reviewers, not marketers, make the opening argument.

Disclaimer: Philosophy own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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