Email Inspiration from RSPCA

RSPCA’s email makes a strong visual impact with its well-structured layout and clear calls to action. The bold use of color blocks enhances readability, while the generous spacing keeps the content digestible. The prominent CTA buttons contrast beautifully against their backgrounds, ensuring they stand out. Plus, the engaging imagery and friendly tone create a compelling invitation to get involved.

Disclaimer: RSPCA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit and newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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