Email Inspiration from RSPCA

A bold use of color blocks creates clear content transitions in this RSPCA send, while the oversized headers and generous padding guide the reader’s eye with ease. We love the mix of photography and bright CTA buttons, which give the campaign an energetic tone and a clear sense of purpose. The layout’s pacing keeps things moving without feeling rushed.

Disclaimer: RSPCA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit and newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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