Email Inspiration from Versed

A full-bleed macro shot of sun-warmed, glowing skin sets the tone before a single product appears, selling the end result first. The sunkissed routine that follows breaks into three clean steps, each paired with close-up application photography that shows exactly how the product lands on the face. Showing hands-on technique, not just packaging, makes a multi-product routine feel approachable.

Disclaimer: Versed own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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