Email Inspiration from Gatwick Express

This striking newsletter from Gatwick Express seamlessly blends engaging visuals and animation with HTML text. We are in love with the train animation and the buttons include a subtle hover effect. Lastly, the coding team has taken a lot of care to ensure this email looks fantastic on mobile and in dark mode. Shout out to the team at TMW Unlimited for submitting this great piece of work.

Disclaimer: Gatwick Express own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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