Disclaimer: Navan own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Navan
This Navan onboarding email nails the playful yet professional tone. The “genie” theme keeps it lighthearted while the clear, segmented benefits effectively communicate the product’s value. The call-to-action and straightforward design guide the reader seamlessly toward the next step, making the onboarding process feel effortless.
