What a brilliant piece of email magic from Dior! We love how they’ve turned gift shopping into a journey through their “Cabinet de Curiosités.” The interactive questionnaire – starting with “Whose Dreams Will You Make Come True?” and flowing through personality traits – cleverly guides customers to personalized selections. Combined with those smooth animations and elegant transitions, it’s luxury personalization at its finest.
Disclaimer: Dior own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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