This Nissan email delivers a fantastic interactive experience that brings the car showroom directly to the inbox. The clickable hotspots on the yellow car allow subscribers to explore different features hands-on, creating a mini-tour of the vehicle’s highlights. The “Choose your colour” section at the bottom is especially clever, letting users preview different color schemes and giving them a taste of personalization. It’s a dynamic, immersive approach that keeps the user engaged while showcasing the car’s design. This one is definitely worth checking out!
Disclaimer: Nissan own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Loved by designers & marketers
