Disclaimer: Nissan own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Nissan
This email from Nissan does a stellar job of building intrigue. The bold “Defy Ordinary?” paired with the teaser copy “Something Incredible is Coming” invites curiosity and sets the tone. When you hover over the key fob icon, the car lights turn on, creating a sense of discovery and excitement. It’s a small detail, but it delivers a big wow factor!
