Email Inspiration from Rockstar Propaganda

We’re loving how Rockstar Games nailed this launch email! Rockstar kicks off this email strong with a mp4 video that works in iOS devices with an animated gif fallback. Rockstar also nailed the copy by using HTML text in a beautifully styled large font size. Deliberately minimal copy keeps the focus on those cinematic game visuals while maintaining mobile responsiveness.

Disclaimer: Rockstar Propaganda own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to interactive email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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